USC Architecture · Live event · 2023

Celebrating
the Creatives.

An awards evening at Warner Bros., bringing architecture, culture and creative leadership together in support of the next generation.

MGKcreative’s roleShowrunner, Scriptwriter & Production Lead
The occasion63rd USC Architectural Guild Awards
USC Architectural Guild honorees and Interim Dean Willow Bay beneath the Celebrating the Creatives event projection
Honorees with Interim Dean Willow Bay. Photograph courtesy USC School of Architecture.

The occasion

Creative achievement.
A shared purpose.

Organization
USC Architectural Guild
Location
Warner Bros., Burbank
Date
March 21, 2023
Format
Awards & fundraising

The Guild’s annual celebration recognizes people shaping architecture and the wider creative landscape, while raising support for USC Architecture students.

The 2023 awards recognized Issa Rae, Mark Rios, Michael Hackman and Reza Safavi of Hackman Capital Partners, Behnaz Farahi, and Jim House. Interim Dean Willow Bay hosted the evening.

MGKcreative’s involvement centered on the live program: developing the script, running the show and taking on expanded production oversight.

MGKcreative’s contribution

From script
to stage.

Initially engaged as scriptwriter and showrunner, MGKcreative’s remit expanded into production leadership—helping streamline the program and align collaborators around the live show.

  1. 01 / SCRIPT

    Develop the show script

    Scriptwriting for the awards evening’s live program.

  2. 02 / SHOW

    Run the live program

    Showrunning to carry the written program through its onstage delivery.

  3. 03 / PRODUCTION

    Align the collaborators

    Expanded production oversight to streamline the program and coordinate its contributors.

The event’s impact

$1.1 million
Raised by the 63rd Architectural Guild Awards for scholarships and academic programming. Event-wide result, reported by Bustler.

Supporting the next
generation of creatives.

The evening’s fundraising supported student access and academic opportunities at USC’s School of Architecture.

Sources & image credits

Project role and scope: existing MGKcreative project page. Event details: USC’s announcement and Bustler’s March 28, 2023 coverage, linked above.

Both photographs are credited to USC School of Architecture in Bustler’s coverage. The group photograph does not include honoree Issa Rae. These photographs are selected for this review demo; publication permission remains to be confirmed.