USC Architectural Guild · Awards & fundraising · 2021

62nd Annual
Guild Dinner.

An evening at the Los Angeles Memorial Coliseum, recognizing architectural leadership and supporting the next generation of USC Architecture students.

MGKcreative’s roleShowrunner, Scriptwriter
& Editorial Production
The occasionUSC Architectural Guild Annual Dinner
Tables set for the Architectural Guild Dinner beneath the illuminated arches and torch of the Los Angeles Memorial Coliseum
The dinner setting at the Los Angeles Memorial Coliseum. Photograph from the existing MGKcreative project archive.

The evening

A celebration of
architectural leadership.

Organization
USC Architectural Guild
Date
October 19, 2021
Venue
Los Angeles Memorial Coliseum
Format
Awards & fundraising dinner

The Guild’s annual dinner supports student scholarships and program initiatives at the USC School of Architecture.

The 62nd edition honored Jaime L. Lee, Grant C. Kirkpatrick, Fonna Forman and Teddy Cruz, and the late Professor Katharine “Kim” Hill Coleman. USC President Carol L. Folt delivered special guest remarks.

MGKcreative’s contribution spanned the live program and its accompanying publication: scripting, showrunning, tribute-book contributions and advertising coordination.

MGKcreative’s contribution

From the page
to the stage.

Developed the event script and served as showrunner, while contributing to the tribute book and coordinating advertising placements across the publication.

  1. 01 / SCRIPTWRITING

    Develop the program script

    Script development for the awards evening.

  2. 02 / SHOWRUNNING

    Run the live show

    Showrunning for the dinner’s live program.

  3. 03 / EDITORIAL PRODUCTION

    Support the tribute book

    Publication contributions and coordination of advertising placements.

The tribute book cover featuring a metallic 62 against a yellow arch and multicolored background
Tribute book published by USC School of Architecture.

The accompanying publication

A tribute
beyond the evening.

The tribute book brought the honorees and their achievements into a publication created for the event’s attendees.

MGKcreative contributed to the book and coordinated its advertising placements.

  • Jaime L. LeeDistinguished Business Leadership Award
  • Grant C. KirkpatrickDistinguished Alumni Award
  • Katharine “Kim” Hill ColemanLifetime Achievement Award · Posthumous
  • Fonna Forman & Teddy CruzCitizen Architect Award
Read the tribute book
Guests gathered at dinner tables in front of the illuminated Los Angeles Memorial Coliseum during the 62nd Architectural Guild Dinner
The evening in progress. Image published in USC Architecture’s Spring 2022 alumni newsletter.

The gathering

650+ guests
USC Architecture reported hosting more than 650 people at the dinner. Event-wide attendance, as recorded in its Spring 2022 newsletter.

Supporting
USC Architecture.

The school’s retrospective records the dinner as a highlight of its return to in-person gatherings in fall 2021.

USC Today · Official announcementThe 2021 award recipients ↗USC Architecture · Event retrospectiveThe dinner in the school’s alumni newsletter ↗
Sources & image credits

Role and scope follow the existing MGKcreative project page. Event date, venue and honorees are cross-referenced against USC Today’s announcement and the USC-published tribute book. Attendance and retrospective context come from the Spring 2022 alumni newsletter.

The hero photograph is retained from the MGKcreative project archive. The event photograph is sourced from USC Architecture’s alumni newsletter; the cover is the public preview of its tribute book on Issuu. Publication permission for sourced material remains to be confirmed.

MGKcreative’s publication role is editorial contribution and advertising coordination. The cover and graphic design are shown as project context and are not attributed to MGKcreative.

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